Seniors Helping to Fuel PT Franchise Industry Growth

asked about 7 years ago

The personal training franchise sector is experiencing a boom and it’s the senior market who is fuelling this growth.

Positive Outlook for Franchising Growth

With a combination of positive consumer spending trends and the Trump Administration’s promises around labor and tax regulations, experts are predicting positive growth for the franchising industry for a seventh consecutive year.

President Donald Trump has made it clear that he plans to make it more attractive for businesses, both large and small, to operate in the United States, stressing his push to, “buy American and hire American.”

The International Franchise Association predicts that the personal services industry will likely see the greatest amount of growth as it attempts to meet demand.

The Personal Training (PT) industry is one such sector within the personal services industry that franchising experts, All State Franchise Finders, believes is of particular interest to watch.

“The demand for PT services is continually on the rise,” says Derek Cafferata, CEO of All State Franchise Finders. “And there are a number of excellent franchise opportunities available meeting this specific demand.”

Popularity of Personal Training

Personal training services are becoming more and more popular with people of all ages. Whether it’s a focus on a weight loss regime, dealing with a specific health concern, or simply improving overall wellbeing, people are understanding the need for a more personalized and customized workout.

Research by the Bureau of Labor Statistics shows an increase in the number of Americans who participate in regular exercise. The number of people over the age of 55 years who participate in regular exercise has increased by 1.5 percent over the past few years. Experts expect this age group to see the most significant growth in people utilizing the services of a personal trainer in the years to come.

A Drive for Seniors to Remain at Home

According to health experts, a desire for seniors to maintain their independence and remain at home is a strong driving factor in the increased demand for PT services.

The American population is getting older. As baby boomers head into retirement and find themselves facing typical health, housing and independence issues of this age group, the demand for personalized exercise plans from experienced trainers is on a continual increase.

From a business point of view, the senior market is an ideal target group for those who own PT franchise units.

“The over 55 age group are statistically more likely to exercise during the typical workday hours, they are more likely to exercise for 1.3 to 1.5 hours at a time, and are far more likely to exercise on a weekday,” says Derek Cafferata. “For a PT running a successfully business, this age group fill in the downtime of a typically gym’s peak running periods.”

Franchise Experts Helping Entrepreneurs into the PT Market

Derek Cafferata works with many potential and new franchise owners and he believes the PT franchise industry for seniors offers great potential for any entrepreneur looking to become a business owner.

He and his team at All State Franchise Finders are dedicated to helping potential franchisees navigate their way through the daunting process of franchise selection, purchase, setup and opening.

If you are considering becoming your own boss or are looking to expand your business portfolio, contact the team at All State Franchise Finders on 1-800-544-2161 or visit today. All State Franchise Finders – Your Franchising Experts!